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Looking for New Ideas?
Try these direct mail offers that have a proven track record! Just like fonts, colors, and design style, the techniques used in direct mail marketing change with the times. Just look at a magazine or a catalog from a decade ago. But there are some approaches that...
11 Eye-Popping Stats on Direct Mail
When it comes to ROI, some channels are just more effective than others. Knowing the effectiveness of each channel puts you in control. For example, did you know that one channel has an open/read rate of 42%? Or that recipients of content sent via this channel...
Printing, Personalized
What's a great way to make your customers feel special? Personalization in marketing materials! What would you rather read—a generic piece...
How To Prepare Your Files for Printing!
If you're looking to provide "print-ready" files that we can send straight to the press, this post is for you! Preparing files correctly...
Are Your Customers Coming or Going?
When developing a direct mail or email campaign, do you take into consideration whether your goal is customer acquisition or customer...
Don’t Make These Mailing Mistakes!
Make sure you are efficiently handling your mailings and not making these 4 BIG MAILING MISTAKES: Mistake #1: Not Saving Money On...