You’ve seen these greetings. They’re everywhere and they’re impersonal. They don’t speak directly to the recipient, but rather to...

All donors are not created equal, and that means that not all of your communication to them will be equal. It’s important to understand the...

If you’re reading this, you’re probably considering an online print portal to manage your collateral. DO IT.You don’t even need to read the rest of this...

The definition of appeal is a serious or urgent request, typically made to the public; an attempt to obtain financial support. In other words, you are...

Thanks to freedom of speech, people can say just about anything they want. Even things that aren't true, like the earth is flat and print is...

Direct mail is a powerful tool for marketing. But that power increases significantly when integrated with digital channels. But how do you build an...