You’re all in about the need for personalization, but let’s take a step back and talk about personas for a minute … because in order to get personal, you really need to start there. Without personas, how will you know what content to include, which messaging will...

Hey, you (wouldn’t this be better with your first name here?)! You know how Pixa feels about the importance and effectiveness of getting personal, but did you know automation can help you take personalization to the next level? Let’s take a look at a few marketing...

Okay, let’s be honest. Most of us are looking at a screen all day. It’s not surprising that people are rediscovering just how much they love print. Besides needing a break from digital content and screens, and the endless bombardment of pings and notifications,...

Direct mail is a powerful and effective means for reaching your customers. Even though the volume of mail has declined, the USPS (U.S. Postal Service) has reported that revenue from marketing has increased. That’s a win for businesses who are generating more profit...

Google Ads are great tool for any business looking to increase their visibility online, and so are videos. So why not combine two great tools for maximum impact? That’s right, you use Google Ads to promote your videos so they’re seen by more people on YouTube and...

When it comes to running a successful business, there’s one thing that is absolutely essential: getting to know your customers. Knowing who you’re selling to and what they want can help you create goods and services that will keep them coming back again and again....